Travel Tips

The Berlin BREAD & BUTTER event will happen from 20th – 22nd Jan 2010. Many brands, labels and designers understand this as the season’s perfect time for their world kick-off. The Berlin trade show will be expended by introducing new formats. The aim is to create’Fashion Week Europe’. One very important format will be’Upstairs’. Found higher than the’Superior Area’ this area will show the higher casual, luxury sportsclothing and high-end denim, as well as progressive men’s and women’s design.

This time the show comes back to its place of origin, Berlin, which is the strongest and most engaging platform for the contemporary clothing market in Europe, tempting the highest number of exhibitors and guests. A fair is a massive market place where supply and demand get together en masse, it makes the probability of securing contracts particularly high. BREAD & BUTTER gives achance to see new collections, to gather info and uncover new probabilities.

The location of this event is the airport Berlin-Tempelhof. It deserted since October 2008, will be once again the new linchpin of Street- and Urbanwear. The historic airfield became famous as the starting- and landing place of the Berlin Airlift, which supplied Berlin from 23 June 1948 to 12 May 1949 with crucial basic supplies and foodstuff. It is straightforward to reach from your Ferienwohnung Berlin Zentrum.

since that point, the Berlin-Tempelhof airport is a global symbol for humanity and fraternity. The group spirit so crucial for BREAD & BUTTER is therewith immediately inscribed into the DNA of the location, and harmonises in this meaning also with the values of’BREAD & BUTTER – tradeshow for chosen brands’ on an idealistic level.

The historical construction, one of the longest coherent buildings of the world, will be rebuilt under reflection of the protection of historical buildings and monuments and in synchronization with the owner, and changed to the wants of the’tradeshow for selected brands’.

the required infrastructure, for example the link of the hangars, the assembly of the climate methodology and toilet facilities, will be changed and built in the course of this year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The main locale of the new tradeshow locale as well as its straight link to 3 metro lines make the airport Berlin-Tempelhof the best location of the new BREAD & BUTTER BERLIN

The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this. Contentwise, the BREAD & BUTTER will continue to focus on its main competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear part,’Dressed up labels’ for ladies and Men play a big part. The exhibiting brands will, according to their genus, be presented in newly conceptualized, stylistically coordinated ‘neighbourhoods’.

‘BREAD & BUTTER – tradeshow for selected brands’ must be built up in a similar way to the specialized shops of the cloth trade. There’s the’authentic store’ : here, for instance Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered attire, Johnson Motors and Nigel Cabourn are carried.

Other stores take a more trendy, higher category collection from California and typically from the USA, or again a more commercially characterized assortment of Jeans and sporting clothing with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the sport Lifestyle store etc . Some labels have compatibility with a lot of segments.

As trader for streetwear you should glaringly miss this fair. Be sure that you look for for Ferienwohnungen Berlin Zentrum in due time.

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